Create your model target customer profile

Posted on September 4, 2012 by Carsten

In a previous post I have been talking about the way how you can start to create your own personal profile of skills and knowledge. For me this inner view is the first step when you want to create a successful strategy for your small business. It all starts with the question what you can do and what you would like to do. So to speak it is the research for your resources and your personal position-fixing.

Once you have roughly created your personal competence profile it is time to have a look at who you can serve best with your personal skills and resources. That’s why the second step of building your small business strategy turns to the outer view, the creation of your model target customer profile. Continue reading →

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6 basic ways of earning money with your small business

Posted on July 13, 2012 by Carsten

Do you profit from all possible ways to earn money with your small business? When you are starting up a small business you probably have an idea which products or services you want to offer to your customers. Basically you should have.

Maybe you have already established your service or products and your small business earns you some money. Don’t you think it would be nice to create some more income from your business by adding further income streams? Continue reading →

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Your small business strategy foundation: Your strengths!

Posted on January 3, 2012 by Carsten

You want to be ahead of your competitors with your small business? You want to be number one in your business? You want to find a comfortable niche for your company? You agree to at least one of these questions? You can achieve all of this. But it will not happen on its own. In this blog post I will tell you how you can start to improve your small business with the right strategy development today. Continue reading →

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How to organize your small business strategy planning

Posted on December 25, 2011 by Carsten

In my first blog post I have promised to give you a concrete guideline how to create a razor-sharp strategic profile for your small business. But before I start with the first step of your strategy planning guide I want to give you a first tool tip that will support your strategy and project planning massively. Maybe you know and use it already, but to me it is relevant so that I want to addict a separate post to it. This simple and cheap tool has helped me a lot to create new projects and improve my business strategy planning and my working processes constantly. Though maybe it appears to be old fashioned in our digital age I would like to share it with you today. Continue reading →

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Why should you have a small business strategy?

Posted on December 17, 2011 by Carsten

When you’re going to start and run your small business you have to look after many things. As the small business owner you’re responsible to take care about your products or services, you need to arrange your marketing stuff, organize your work, not to forget to setup your financial planning and accounting. There are so many things to create, plan, check and prepare, but basically you only want to sell your products and want to satisfy your customers needs. So wth should you spend still more time for your small business and take care for something like a small business strategy?

Why have a small business strategy?

In this post I will tell you, why, seen on long term, a small business strategy is the most essential part for starting up and running a small business successfully. Continue reading →

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